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What is your Gimmick?

Gimmick Definition

Since January, CP Apparel has increased its presence at networking events throughout the area.  I have always liked giving things to people to remember us by.  This year, we purchased these really fun pens called MopToppers and they have been a HUGE hit!  There are 2 styles of this pen.  There is a regular click pen with a stylus at one end, and there is the twist pen that has a highlighter under the head.  With both pens, their microfiber “hair” can be used to clean your phone screen.   I carry them with me everywhere I go.  When I meet someone new, I hand them my business card and a pen.  Most men put them in their shirt or jacket pocket so their little faces are looking out at everyone.  I have had people approach me at events asking if they can have a pen.  One evening, I ran out of pens and people were still asking for them.  I thought a brawl was gong to break out. They were fighting over the last of my pens which was all in good fun, but it was hillarious the uproar these pens made.  For those of you that know me (Lori), I am horrible with remembering names as much as I try.  But when I go to events now, I am recognized as “The Pen Lady”.

So, you may be thinking, this is all great, but what has it gotten me?

CP Apparel mug and pens

EXPOSURE and RECOGNITION!

How many networking events have you gone to where everyone is just going around to collect business cards?  You may follow up and connect on different social media platforms, you may set up some one on one meetings with those you have met.  The cards may be put in a drawer and the new contact is fogotten.  For CP Apparel, our pen is still on someones desk or in a purse being used and each time they reach for that pen, they will remember CP Apparel.  Have we gotten any sales from this?  Yes, we have gotten a few.   Some for this pen, some for other promo items.  But with anything, it takes time to build relationships and to eventually start asking for referrals.  This is just a fun way to begin those introductions.

So what else can you do with these pens (or any other type of promo items)?

  • We give them to our customers when we deliver their orders as a “Thank You”.
  • We include them inside our CP Apaprel tumblers that we hand out.
  • We leave them at the Chambers and Associations that we are a part of for other members to take.
  • Waiters and waitresses are always looking for pens.  We will leave some at our local restaurants or anywhere else where the public uses a pen.
  • The possibilities are endless.

I was out running errands one afternoon and ran into someone I knew a long time ago.  They had a pen in their hand and when I looked at it, it was one of our pens.  He couldnt remember where he got it, but he said it was one of his favorite pens.  Will he be contacting me for anything down the road?  Probably not.  but you never know who your promo items will end up with.

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Trending in 2016

Trending-TuesdayWe have all seen people walking around with these long sticks that have their phone attached to the end.  Selfie Sticks are definitely growing in popularity.  Of course you can purchase these in the stores, but what fun is that when you can have them with your brand on them!  Think of all that exposure you can get!   Imagine being at your next expo and handing out Selfie Sticks to Selfie-Stick-TL8930potential clients that sign up for your newsletter or email list, or schedule an appointment.  They’ll walk around the show taking selfies with their new toy that has your name on it.  People around them will start asking where they got the Selfie Stick.   These people are going to make sure they stop at your booth, which gives you an opportunity to speak with them about your business.

Along with the selfie sticks, you could hand out microfiber phone cleaners so they can have a clean screen before taking their photos.  Having pens or other inexpensive handouts (along with your business cards and literature) to give to everyone that stops at your booth is a must.  But when a potential client takes that next step, leave a positive impression with something different.   They will leave your booth feeling special.  How great would it be for them to talk about how wonderful your company is to their friends and family and maybe even post a positive comment on social media.

Promotional Products leave a lasting impression.  Let us help you decide on the best items to help you grow your business in 2016!

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Plan Ahead and Save Money!

Hand writing Time to Plan concept with blue marker on transparent wipe board.

Hand writing Time to Plan concept with blue marker on transparent wipe board.

Welcome to 2016!  Are you ready to grow your business and get noticed?  Do you know how you are going to get more brand exposure? It’s time to start planning for your upcoming expos and events to make sure you are prepared.  Let us help you save some money while you’re at it. The best way to save money is to order early.  This will help you to avoid rush charges and expedited shipping charges which can cost hundreds of dollars.

There are many businesses that order items 250 pieces at a time every few months.  Doing this, you are spending more money per piece rather than receiving the lower price for the higher quantity.   Many items require reorder setup fees for each order as well.

Planning ahead also allows us ample time to find the right product for your business.  We can locate items based on your industry, the season, or a theme for the event in which you are participating.

This is a great article about using promotional products in your business: http://amabaltimore.org/3139/9-ways-promotional-products-work-for-your-business/

Let us help you plan for your events AND save money!

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Summer Fun Promos

Summer is the perfect time to advertise your business.  There will be Parades, Community Events, 5K or 10K races to sponsor, Fundraisers, Golf Outings and so much more.  If you are participating in a parade, become a walking billboard.  Look your best in screen printed t-shirts that advertise your team, business or fundraiser.  If you are hosting or sponsoring a golf outing, embroidered golf shirts are the way to go.   We carry a wide range of brands in all different price ranges to fit your budget.  The most important thing to make sure you stock up on this summer are the giveaways.  We can provide fun items to help attract kids, or the basics like pens and water bottles.  Want to be more unique?  Call us and let us help you come up with something new and different.  If you call us and place an order before June 15th, you will receive a FREE gift!  Just mention this flyer when placing your order.  We look forward to working with you and growing your business this summer!

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Stay Healthy This Winter!

The winter has settled in earlier than normal this winter and cold and flu season is upon us.    Sharing germs from others disrupts business and personal lives.  The best way to stay healthy is constant hand washing.  So what do you do if soap and water are not available?  Reach for your hand sanitizer!  Advertise your business to local schools, businesses, athletic programs, family, friends and staff.  Hand sanitizers are available in a variety of styles to fit your budget.  Call today for a quote.

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Happy Birthday to the T-Shirt!

1913:  Early prototypes of the T-shirt emerged as an undergarment during World War I, although accounts of its origin vary — some sources peg it to the “light undershirts” worn by U.S. Navy sailors.  Others say they were worn by European soldiers during the hot summers and were the envy of American troops clad in wool uniforms.

1920s:  The T-shirt became an official word when it was included in Merriam-Webster’s dictionary.

1932:  Jockey International Inc. developed what became the modern T-shirt at the request of the University of Southern California Trojans football team. Officials were looking for an inexpensive undergarment to absorb sweat and to prevent a player’s shoulder pads from causing chafing.

The Smithsonian museum has one of the oldest printed T-shirts on record in its collection: a campaign shirt for New York Gov. Thomas Dewey’s 1948 presidential campaign — “Dew it with Dewey.”

1950s:  The T-shirt became a status symbol when it was worn by such icons as James Dean in “Rebel Without a Cause” and Marlon Brando in “A Streetcar Named Desire.”

How Many T-Shirts can 1 person wear at 1 time???

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Check out these Sale Flyers!

Pens and Water Bottles are 2 of the most popular promotional product giveaways.  If you are doing an expo, trade show, outdoor fest or a parade, check out these sales.  Promotional Products provide a higher ROI than all other forms of advertising.  Get your name in front of all  those potential clients and watch your business grow.

Contact us today to place your order!